CEO Peer Network Support – Strategy Before Tactics

One of the biggest reasons that marketing doesn’t work – or costs too much money – is because people start using marketing tactics, before considering the strategy.

Marketing strategy asks four questions:

· Where is your non-profit organisation now?

· Where do you want your organisation to be?

· What’s the best way to get there?

· Who are the best clients to work with?

Until you have the answers to these questions, you can’t work out the best marketing for your business. Create a road map before you get in the car, instead of wondering why you don’t reach your destination.

This workshop will help you to answer these four questions, so you can create a simple Marketing Strategy. Save time and save money, with marketing that really works!

Trainer: Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.

Since then, she’s filled her time helping hundreds of businesses and organisations to grow. Her marketing advice is practical and down to earth – she loves nothing better than showing business owners how to simplify their marketing and get more from a limited budget.. She’s written two books about business survival and marketing; her third one will be published by the time you attend her next workshop!

When she’s not thinking about marketing, Chantal will be walking her dog or working in her garden, where she grows all her own vegetables.